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Croissantí

Croissantí
Commercial Project
2021

Development of graphic identity for the brand from scratch, including the naming.

Development of complementary pieces to promote the launch of the brand, such as the menu and archi-graphic pieces that allow the place to be identified through social networks

Softwares
ps    Photoshop
ai     Illustrator


Credits
PH. Christian Martínez
DG. Sofía López T.

* Click on the arrows to see all the images

Aura

Aura
Personal project
2020

Development of a series of four illustrations based on the characteristics of 4 types of auras (pink, turquoise, orange and purple) as well as the graphic brand for it.

The illustrations were applied to small notebooks, made with recycled materials, which can fulfill the function that the buyer wishes.

Softwares
ps    Photoshop
ai     Illustrator

 

* Click on the arrows to see all the images

Ruta Lectora

Reading Route
Academic Project
Nucleus IV: Design Creation 2020

Redesign of the graphic brand of a used books bookstore, which seeks to create, together with its different sites, in Envigado, a reading discovery route and encourage its users to travel within it.

A new identity is given to the brand and the other items were created to complement this new concept.

Softwares
ai     Illustrator
ps    Photoshop

* Click on the arrows to see all the images

Pluma
Siemprevivas

Siemprevivas
Academic Project
Emphasis III: Identity and Strategy 2021

Thanks to an agreement with the ADR, it was possible to start a brand creation and development project. In this case, for the Association of Siemprevivas Rural Women, where through constant consultancies and meetings, the pieces they needed were defined in order to improve the perception of their brand in the market.

Pieces such as a new visual identity, social networks, custom typography, business cards, labels and graphic language for the products were delivered.

Softwares
ps   Photoshop
ai     Illustrator


Credits
DG. Camila Plata
DG. Valentina Mesa
DG. Sofía López T.

* Click on the arrows to see all the images

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